On August 29, 2012, the Securities and Exchange Commission (“SEC”) issued a proposal to permit widespread advertising and other forms of “general solicitation” in private offerings made in reliance on Rule 506 of Regulation D or Rule 144A of the Securities Act of 1933, so long as the purchasers in the offering are accredited investors (“AIs”) (in Rule 506 offerings) or qualified institutional buyers (“QIBs”) (in Rule 144A offerings). The proposal is mandated by Section 201(a) of the Jumpstart Our Business Startups Act (the “JOBS Act”) but, unlike other portions of the JOBS Act, the proposal would apply to all issuers, not just emerging growth companies.

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