Davis Polk advised the joint book-running managers and representatives of the underwriters in connection with the $175.8 million initial public offering of 10,637,500 shares of Class A common stock by MediaAlpha, Inc. and its controlling stockholder, which included 1,387,500 shares from the full exercise of the underwriters’ option to purchase additional shares from the selling stockholder. The common stock is listed on the NYSE under the symbol “MAX.”

MediaAlpha, headquartered in Los Angeles, California, helps insurance carriers and distributors target and acquire customers more efficiently and at greater scale through technology and data science. MediaAlpha’s technology platform brings leading insurance carriers and high-intent consumers together through a real-time, transparent and results-driven ecosystem.

The Davis Polk capital markets team included partners Byron B. Rooney and Roshni Banker Cariello and associates Lia-Michelle Keane and Wendy Li. The tax team included counsel Ethan R. Goldman. Counsel Daniel F. Forester and associate Brette L. Trost provided intellectual property advice. Counsel Marcie A. Goldstein provided FINRA advice. All members of the Davis Polk deal team are based in the New York office.

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