We are advising Rokt on the transaction

Davis Polk is advising Rokt in connection with its $300 million investment in mParticle. The transaction is subject to customary closing conditions. 

Rokt is a global leader in e-commerce, enabling companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Rokt’s AI-powered relevance platform, built over the last 11 years, and scaled network power billions of transactions annually for the world’s leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, HelloFresh and more. Headquartered in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region.

mParticle, an end-to-end customer data platform (CDP), seamlessly orchestrates the entirety of the customer data stack in real time. mParticle’s platform combines data activation, security and AI predictions to help global brands like HBO Max, Marks & Spencer, JetBlue and SoFi quickly and confidently use data to make decisions. Founded in 2013, mParticle is headquartered in New York City with employees around the globe. 

The Davis Polk corporate team includes partner Harold Birnbaum and associates Dylan Major and Michael Allen Nakamura. Partner Nicole Brookshire is providing capital markets advice. Partner Patrick E. Sigmon is providing tax advice. Partner Veronica M. Wissel and counsel Joseph S. Brown are providing executive compensation advice. Partner Pritesh P. Shah and associate Shreya R. Kundur is providing intellectual property advice. Partner Jesse Solomon is providing antitrust and competition advice. Members of the Davis Polk team are based in the New York and Washington DC offices.

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