Davis Polk advised the sole global coordinator, sole bookrunner and sole lead manager on a Regulation S only offering of $200 million aggregate principal amount of 6.95% senior notes due 2022 by Prime Bloom Holdings Limited, a wholly owned subsidiary of Shandong Ruyi Technology Group Co., Ltd., guaranteed by Shandong Ruyi and Forever Winner International Development Limited.

Shandong Ruyi is a fashion brand operator based in the People’s Republic of China with integrated textile and apparel manufacturing capacity. Shandong Ruyi offers a wide range of product offerings, including wool and cotton based fabrics and apparel. In October 2016, it acquired a controlling stake in SMCP Group, an international apparel and accessories retail group based in France with several well-known brands, including Sandro, Maje and Claudie Pierlot.

 The Davis Polk corporate team included partner William F. Barron, counsel Margie Chan, associate Sophia Mao and registered foreign lawyer Kevin Zhang. Counsel Alon Gurfinkel and associate Omer Harel provided tax advice. Members of the Davis Polk team are based in the Hong Kong and London offices.

Copy link to share post