Davis Polk advised the sole global coordinator, sole bookrunner and sole lead manager on a Regulation S only offering of $95 million aggregate principal amount of 7.5% additional senior notes due 2019 by Prime Bloom Holdings Limited, a wholly owned subsidiary of Shandong Ruyi Technology Group Co., Ltd., guaranteed by Shandong Ruyi and Forever Winner International Development Limited. The additional notes will be consolidated and form a single series with the $250 million aggregate principal amount of 7.5% senior notes due 2019 issued on December 19, 2016, after the SAFE Completion Event, with respect to both the original notes and the additional notes, has occurred.

Shandong Ruyi is a fashion brand operator based in the People’s Republic of China with integrated textile and apparel manufacturing capacity. Shandong Ruyi offers a wide range of product offerings, including wool and cotton based fabrics and apparel. In October 2016, it acquired a controlling stake in SMCP Group, an international apparel and accessories retail group based in France with well-known brands of Sandro, Maje and Claudie Pierlot.

The Davis Polk corporate team included partner William F. Barron and counsel Margie Chan. Counsel Alon Gurfinkel and associate Veronica Orecharova provided tax advice. All members of the Davis Polk team are based in the Hong Kong and London offices.

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