We are advising Braze on the transaction

Davis Polk is advising Braze, Inc. on its acquisition of OfferFit, Inc. Under the terms of the transaction, Braze will acquire OfferFit for $325 million, in a combination of cash and Braze Class A common stock. The transaction is subject to customary closing conditions and is expected to close in the fiscal quarter ending July 31, 2025.

Braze is a leading customer engagement platform that allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. Braze is headquartered in New York with 15 offices across the Americas, Latin America, Europe, the Middle East, Africa and the Asia-Pacific region.

OfferFit’s artificial intelligence decisioning engine is a next-generation approach to personalization in CRM marketing. Its AI decisioning agents make one-to-one decisions on the optimal way to market to each individual customer. OfferFit partners with leading brands across various industries, including telecommunications, energy, retail, travel, video streaming and financial services.

The Davis Polk corporate team includes partners Paul S. Scrivano and Nicole Brookshire, counsel Brian L. Friedman, Jason Bassetti and John H. Runne and associates Karen Yang and Cole Davis. Associate Joshua Shirley is providing intellectual property advice. Associate Justin Alexander Kasprisin is providing executive compensation advice. Partner Corey M. Goodman is providing tax advice. Members of the Davis Polk team are based in the Northern California and New York offices.

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